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BTCC / BTCC Square / Global Cryptocurrency /
SoFi CEO Announces Plans to Re-enter Crypto and Integrate Blockchain Across All Products

SoFi CEO Announces Plans to Re-enter Crypto and Integrate Blockchain Across All Products

Author:
Global Cryptocurrency
Published:
2025-04-29 15:21:02
10
1

SoFi CEO Anthony Noto revealed the company’s strategic pivot back into cryptocurrency during a CNBC interview, signaling blockchain integration across all CORE business lines. Regulatory clarity appears to be the catalyst for this institutional embrace of digital assets.

"We’re preparing for a broad crypto rollout within 6-24 months," Noto stated, emphasizing plans to embed blockchain technology in lending, payments, and investment products. The fintech firm’s renewed crypto ambitions reflect growing institutional confidence amid evolving compliance frameworks.

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