SoFi CEO Announces Plans to Re-enter Crypto and Integrate Blockchain Across All Products
SoFi CEO Anthony Noto revealed the company’s strategic pivot back into cryptocurrency during a CNBC interview, signaling blockchain integration across all CORE business lines. Regulatory clarity appears to be the catalyst for this institutional embrace of digital assets.
"We’re preparing for a broad crypto rollout within 6-24 months," Noto stated, emphasizing plans to embed blockchain technology in lending, payments, and investment products. The fintech firm’s renewed crypto ambitions reflect growing institutional confidence amid evolving compliance frameworks.